Ever wonder what it takes to brew a business empire from the battlefields of war and the roiling culture wars of today? Evan Hafer, a former Green Beret and CIA contractor, has done just that, building Black Rifle Coffee Company into a brand that's as much about patriotism and community as it is about a perfect cup of joe.
Hafer's journey is far from a conventional business school success story. It's a narrative woven with threads of military service, entrepreneurial grit, and a deep understanding of the values that resonate with a specific segment of the American populace. From its inception in 2014, Black Rifle Coffee Company wasn't just about selling coffee; it was about creating a symbol, a rallying point for those who identify with the armed forces and the principles they represent. Hafer, who served as CEO from the company's founding until December 2023 and now holds the position of Executive Chairman, has positioned the brand as a vocal participant in the ongoing cultural discourse, a move that has garnered both fervent support and considerable controversy, as noted by The New York Times.
| Category | Information |
|---|---|
| Full Name | Evan Hafer |
| Occupation | Executive Chairman, Founder of Black Rifle Coffee Company, Entrepreneur, Veteran |
| Age (as of 2024) | Approximately 45-47 years old (estimated) |
| Height | 5 feet 6 inches (approximately 1.74 meters) |
| Military Service | U.S. Army (20 years), Green Beret with 19th Special Forces, Special Forces |
| CIA Contractor | Former CIA contractor |
| Company Founded | Black Rifle Coffee Company (2014) |
| Net Worth (estimated) | $15 million |
| Known For | Founding Black Rifle Coffee Company, military service, outspoken views on veteran issues and American culture. |
| Social Media | Evan Hafer's Instagram, Black Rifle Coffee Instagram |
| Reference | Black Rifle Coffee Company Official Website |
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