Have you ever dreamed of being simultaneously wrapped in the comforting embrace of a quilt while sporting the casual coolness of a sweatshirt? Ivori Tennelle dared to turn that dream into reality with the Swilt, a convertible garment designed for ultimate comfort and convenience. But did this innovative concept win over the discerning eyes (and wallets) of the Shark Tank investors?
The Swilt, at its core, is a clever fusion of a sweater and a quilt. Imagine the cozy warmth of your favorite blanket seamlessly integrated into a wearable, stylish sweatshirt. This ingenious design made it ideal for those chilly airport waits, outdoor sporting events, or any situation where you craved both mobility and snug comfort. It wasn't just a sweater; it was a portable haven, easily transforming from outerwear into a full-body covering with a few simple snaps. The Swilt even boasted practical features like pockets and a hood, adding to its overall appeal.
Category | Information |
---|---|
Name | Ivori Tennelle |
Occupation | Entrepreneur, Inventor |
Known For | Creator of the Swilt |
Shark Tank Appearance | Season 3, Episode 304 (2012) |
Product Pitched | The Swilt (convertible sweatshirt/quilt) |
Husband | Wallace Tennelle |
Outcome on Shark Tank | No deal received |
Company Status | Defunct (business closed) |
Key Selling Points of Swilt | Combination of sweater and quilt, warmth, portability, convenience for outdoor activities. |
Reason for Failure | Low sales, lack of patent, market concerns, safety issues |
Reference Link | Shark Tank Success |
The Swilt entered a market already familiar with wearable blankets, most notably the Snuggie. However, while the Snuggie offered simple, open-backed comfort, the Swilt aimed for greater versatility and a more refined design. It sought to be more than just a blanket with sleeves; it aspired to be a legitimate piece of outerwear that could seamlessly transition into a comforting wrap. Other products, such as Swiftpaws (targeting outdoor enthusiasts with dog-related products), occupied a similar general market but didn't directly compete with the Swilt's specific function.
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Ivori Tennelle, along with her husband Wallace, poured their hearts into the Swilt. Their journey led them to the renowned Shark Tank in 2012, where they faced the panel of seasoned investors. During season 3, episode 304, Ivori presented her unique outerwear to the sharks. Hoping to secure funding and guidance to propel her business forward. While she impressed with her concept, the sharks were ultimately unconvinced. They voiced concerns about the Swilt's sales figures, the absence of a patent to protect the design, and the overall market viability of the product.
The Sharks noted low sales and safety issues, which were deterrents. The sharks didn't bite. This was a major setback for Tennelle. Ivori had come to Shark Tank hoping the Sharks could take her product, and market it for her, But unfortunately the Sharks didnt think it was a viable product.
Despite the initial rejection, the Swilt experienced a surge in attention following its Shark Tank appearance. Website traffic soared, sales saw a temporary boost, and social media buzzed with curiosity. The exposure was invaluable, placing the Swilt in the spotlight and generating significant public awareness. However, the momentum proved unsustainable.
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Despite the boost after the show, the swilt struggled to grow and eventually went out of business. With no active operations or sales, the current net worth of the swilt in 2025 is $0. In our the swilt update update research, the swilt did not last long after shark tank. Ivori tennelle pitched it to the sharks in 2012, but they rejected her due to low sales, no patent and no market. But this setback didnt stop Tennelle. It was just another bump in the road. Sometimes you just need to give something a try.
Ultimately, the Swilt failed to achieve long-term success. A combination of factors contributed to its downfall, including the challenges of scaling production, effectively marketing the product, and competing against established brands with larger resources. Without a patent securing exclusive rights to the design, it became vulnerable to imitation and competition. The dream of turning the swilt into a household name ultimately wasnt realized.
The Swilt began with just an idea of a combination sweater and quilt. Hard work and determination lead to season 2 on shark tank (no, we didnt get a deal). The swilt the swilt is the sweater reinvented. It's a product that blends the wearability of a sweater with the comfort of a quilt; It has the ability to transform from a sweater into a full body cover within a few snaps, complete with pockets and a hood to cover your head.
In essence, the Swilt sought to redefine the concept of comfort wear. It was "more than a sweater, more than a quilt," aiming to be the ultimate solution for staying warm and cozy on the go. Whether waiting in airports or cheering at sporting events, the Swilt promised a unique blend of style and functionality. It was a versatile product that met the needs of the consumer. Tennelle wanted to create a snuggie type item for use outdoors complete with lined foot pockets.
For those interested in exploring the product further, the Swilt was once available through various online and offline channels. Consumers could compare prices, read customer reviews, and make informed decisions before purchasing. Though no longer in production, information about the Swilt remains accessible for those curious about its design and features.
The Swilt was a sweatshirt with a blanket inside that could be rolled up and clipped. She combined a sweater and a quilt to make something new. The swilt was made for people who sit outside in cold weather. It could be used at sports games or while traveling. Tennelle had created the swilt because she wanted a warm and cozy product. Despite its initial promise and innovative design, the Swilt serves as a reminder of the challenges faced by entrepreneurs in bringing their ideas to market. From edgy crops to soft, textured
The content on this page was last edited on 24 September 2024, at 13:05.
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